New product development : From initial idea to product management

This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. It contains over 200 illustrations with 52 actual tools needed to ex...

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Detalhes bibliográficos
Autor principal: Annacchino, Marc A.
Formato: Livro
Idioma:Undetermined
Publicado em: Amsterdam Elsevier 2003
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