New product development : From initial idea to product management

This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. It contains over 200 illustrations with 52 actual tools needed to ex...

Popoln opis

Shranjeno v:
Bibliografske podrobnosti
Glavni avtor: Annacchino, Marc A.
Format: Knjiga
Jezik:Undetermined
Izdano: Amsterdam Elsevier 2003
Teme:
Oznake: Označite
Brez oznak, prvi označite!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ