Copywriting for the electronic media : A practical guide
With this book, you will discover how to write effective copy for all types of electronic media. Nearly 80 writing assignments and examples of actual scripts, storyboards, PSAs, and promotional spots prepare you to write short, persuasive messages in a variety of venues (radio, television, new media...
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Belmont, CA
Thomson/Wadsworth
2005
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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