Copywriting for the electronic media : A practical guide

With this book, you will discover how to write effective copy for all types of electronic media. Nearly 80 writing assignments and examples of actual scripts, storyboards, PSAs, and promotional spots prepare you to write short, persuasive messages in a variety of venues (radio, television, new media...

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Autor principal: Meeske, Milan D.
Format: Llibre
Idioma:Undetermined
Publicat: Belmont, CA Thomson/Wadsworth 2005
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