Copywriting for the electronic media :

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Copywriting for the electronic media : A practical guide

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With this book, you will discover how to write effective copy for all types of electronic media. Nearly 80 writing assignments and examples of actual scripts, storyboards, PSAs, and promotional spots prepare you to write short, persuasive messages in a variety of venues (radio, television, new media...

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Bibliografiske detaljer
Hovedforfatter:	Meeske, Milan D.
Format:	Bog
Sprog:	Undetermined
Udgivet:	Belmont, CA Thomson/Wadsworth 2005
Fag:	Advertising copy,Bản sao quản cáo,Broadcast advertising
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Lignende værker

Copywriting for the electronic media
af: Meeske, Milan D.
Udgivet: (2005)

Advertising copywriting /
af: Burton, Philip Ward, 1910-
Udgivet: (1999)

Advertising copywriting /
af: Burton, Philip Ward, 1910-
Udgivet: (1999)

Copywriting by design : bringing ideas to life with words and images /
af: Herzbrun, David.
Udgivet: (1997)

Nghệ thuật viết quảng cáo :
af: Schwab, Victor O.
Udgivet: (2014)

Fundamentals of copy and layout /
af: Book, Albert C.
Udgivet: (1997)

Which ad pulled best?:
Udgivet: (2003)

Which ad pulled best? : 40 case histories on how to write and design ads that work /
Udgivet: (2003)

Creative strategy in advertising /
af: Jewler, A. Jerome.
Udgivet: (2001)

Creative strategy in advertising
af: Drewniany, Bonnie L.
Udgivet: (2008)

Creative strategy in advertising
af: Bonnie L. Drewniany
Udgivet: (2008)

Herschell Gordon Lewis on the art of writing copy /
af: Lewis, Herschell Gordon, 1926-
Udgivet: (1999)

Đường vào nghề - Copywriter
af: Nhật An
Udgivet: (2007)

Phân tích tác động của hoạt động truyền thông đến nhận biết nhãn hàng giải độc gan Naturenz tại thành phố Cần Thơ :
af: Huỳnh, Minh Trường
Udgivet: (2017)

Media planning : a practical guide /
af: Surmanek, Jim.
Udgivet: (1996)

The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying ( 7th Edition )
af: Helen, Katz
Udgivet: (2025)

Advertising in the 21st century :
af: Cowan, D. S.
Udgivet: (1968)

Strategic brand communication campaigns /
af: Schultz, Don E.
Udgivet: (1999)

Tổ chức sự kiện
af: Lưu, Văn Nghiêm
Udgivet: (2012)

Ad campaign planner /
af: Sayre, Shay.
Udgivet: (1998)

Essentials of contemporary advertising
af: Arens, William F.
Udgivet: (2007)

Ogilvy on advertising
af: Ogilvy, David
Udgivet: (1983)

100 ý tưởng viết quảng cáo tuyệt hay từ những công ty hàng đầu trên khắp thế giới
af: Maslen, Andy
Udgivet: (2011)

The end of advertising as we know it
af: Zyman, Sergio
Udgivet: (2002)

Quảng cáo theo phong cách Ogilvy
af: Ogilvy, David
Udgivet: (2015)

Advertising & IMC :
af: Moriarty, Sandra E.
Udgivet: (2015)

Beyond advertising :
af: Wind, Yoram
Udgivet: (2016)

Essentials of contemporary advertising
af: Arens, William F.
Udgivet: (2007)

Phân tích tác động của các hình thức quảng cáo đến nhận thức nhãn hiệu trà đóng chai tại các thành phố ở Đồng bằng sông Cửu Long :
af: Lê, Ngọc Diễm
Udgivet: (2016)

Ý tưởng này là của chúng mình
af: Huỳnh, Vĩnh Sơn
Udgivet: (2016)

Ảnh hưởng của hoạt động chiêu thị đến mức độ tín nhiệm của khách hàng tại Tp. Cần Thơ đối với dòng thực phẩm chức năng của Công ty Cổ Phần Dược Hậu Giang :
af: Lê, Thị Thanh Huyền
Udgivet: (2018)

1001 ý tưởng đột phá trong quảng cáo
af: Dupont, Luc
Udgivet: (2010)

100 ý tưởng viết quảng cáo tuyệt hay :
af: Maslen, Andy
Udgivet: (2015)

Tác động của các yếu tố chiêu thị đến giá trị thương hiệu Viettel Store tại thị trường thành phố Cần Thơ :
af: Nguyễn, Tường Phát
Udgivet: (2018)

Phân tích tác động của quảng cáo truyền hình đến ý định mua hàng của người dân thành phố Cần Thơ :
af: Ngô, Thị Như Nguyệt
Udgivet: (2018)

101 + ý tưởng quảng cáo khôn ngoan
af: Thu Hà
Udgivet: (2012)

Advertising and integrated brand promotion
af: O'Guinn, Thomas C.
Udgivet: (2006)

Advertising strategy :
af: Percy, Larry
Udgivet: (1980)

Advertising and integrated brand promotion
af: O'Guinn, Thomas C.

Advertising : from fundamentals to strategies /
af: Rothschild, Michael L.
Udgivet: (1987)