A framework for marketing management

A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling book, Marketing Management. A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marketing decisions, and managing and delivering marketi...

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Библиографические подробности
Главный автор: Kotler, Philip
Формат:
Язык:Undetermined
Опубликовано: Upper Saddle River, N.J. Prentice Hall 2001
Предметы:
Метки: Добавить метку
Нет меток, Требуется 1-ая метка записи!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ