Introduction to Mass communication : Media literacy and culture

While encouraging students to be active media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as...

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Glavni avtor: Baran, Stanley J.
Format: Knjiga
Jezik:Undetermined
Izdano: New York McGraw-Hill 2009
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ