Introduction to mass communication : Media, literacy, and culture

Encourages students to be active media consumers and gives them an understanding of the role that the media play in both shaping and reflecting culture.

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Bibliographic Details
Main Author: Baran, Stanley J.
Format: Book
Language:Undetermined
Published: New York McGraw-Hill 2012
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ
Description
Summary:Encourages students to be active media consumers and gives them an understanding of the role that the media play in both shaping and reflecting culture.