Introduction to Mass communication : Media literacy and culture

While encouraging students to be active media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as...

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Bibliographic Details
Main Author:	Baran, Stanley J.
Format:	Book
Language:	Undetermined
Published:	New York McGraw-Hill 2008
Subjects:	Mass media,Mass media and culture,Media literacy,Phương tiện truyền thông đại chúng,Phương tiện truyền thông đại chúng và văn hóa,Kiến thức truyền thông
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Introduction to Mass communication : Media literacy and culture

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