Essentials of strategic management : The quest for competitive advantage
Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: Although relativ...
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| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
New York
McGraw-Hill Education
2010
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01434nam a2200205Ia 4500 | ||
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| 082 | |a 658.4012 | ||
| 082 | |b G187 | ||
| 100 | |a Gamble, John | ||
| 245 | 0 | |a Essentials of strategic management : | |
| 245 | 4 | |b The quest for competitive advantage | |
| 245 | 0 | |c John Gamble, Thompson, Arthur | |
| 260 | |a New York | ||
| 260 | |b McGraw-Hill Education | ||
| 260 | |c 2010 | ||
| 520 | |a Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools. It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation. | ||
| 650 | |a Business planning,Strategic planning,Hoạch định chiến lược,Kế hoạch kinh doanh | ||
| 904 | |i Qhieu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||