Essentials of strategic management : The quest for competitive advantage

Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: Although relativ...

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Bibliografische gegevens
Hoofdauteur: Gamble, John
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: New York McGraw-Hill Education 2010
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