Marketing your library's electronic resources : a how-to-do-it manual

It's often difficult to juggle promoting a library's electronic resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, im...

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Autore principale: Kennedy, Marie R.
Natura: Libro
Lingua:Undetermined
Pubblicazione: Chicago, IL Neal-Schuman, an imprint of the American Library Association 2013
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Riassunto:It's often difficult to juggle promoting a library's electronic resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding