Marketing your library's electronic resources : a how-to-do-it manual

It's often difficult to juggle promoting a library's electronic resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, im...

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Opis bibliograficzny
1. autor: Kennedy, Marie R.
Format: Książka
Język:Undetermined
Wydane: Chicago, IL Neal-Schuman, an imprint of the American Library Association 2013
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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082 |b K36 
100 |a Kennedy, Marie R. 
245 0 |a Marketing your library's electronic resources : 
245 2 |b a how-to-do-it manual 
245 0 |c Marie R. Kennedy & Cheryl LaGuardia 
260 |a Chicago, IL 
260 |b Neal-Schuman, an imprint of the American Library Association 
260 |c 2013 
520 |a It's often difficult to juggle promoting a library's electronic resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding 
650 |a Thư viện,Libraries 
650 |x Bộ sưu tập đặc biệt,Nguồn thông tin điện tử,Special collections,Electronic information resources 
904 |i Bằng 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ