Packaging design : successful product branding from concept to shelf

Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics relat...

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Bibliographic Details
Main Author: Klimchuk, Marianne Rosner
Format: Book
Language:Undetermined
Published: Hoboken, New Jersey Wiley 2012
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ