Quảng cáo quyến rũ : Sự thật giật mình về lý do người ta phải mua bằng được sản phẩm của bạn! = Motivation in advertising: motives that make people buy

Sách khai phá bí ẩn đằng sau những mẩu quảng cáo, bóc trần những nguyên do và cơ chế “quyến rũ” người tiêu dùng của quảng cáo nhằm mục đích xác định những tiêu chí làm nên một mẩu quảng cáo thành công cũng như làm thế nào để nó hiệu qu...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Martineau, Pierre
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Hà Nội Nxb. Thông tin và Truyền thông 2015
Pynciau:	Advertising,Quảng cáo Psychological aspects,Khía cạnh tâm lý
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


LEADER	01257nam a2200229Ia 4500
001	CTU_203968
008	210402s9999 xx 000 0 und d
020			\|c 159000
082			\|a 659.1
082			\|b M385
100			\|a Martineau, Pierre
245		0	\|a Quảng cáo quyến rũ :
245		0	\|b Sự thật giật mình về lý do người ta phải mua bằng được sản phẩm của bạn! = Motivation in advertising: motives that make people buy
245		0	\|c Pierre Martineau ; Phan Nguyễn Khánh Đan (Dịch giả)
260			\|a Hà Nội
260			\|b Nxb. Thông tin và Truyền thông
260			\|c 2015
520			\|a Sách khai phá bí ẩn đằng sau những mẩu quảng cáo, bóc trần những nguyên do và cơ chế “quyến rũ” người tiêu dùng của quảng cáo nhằm mục đích xác định những tiêu chí làm nên một mẩu quảng cáo thành công cũng như làm thế nào để nó hiệu quả hơn thế nữa.
650			\|a Advertising,Quảng cáo
650			\|x Psychological aspects,Khía cạnh tâm lý
904			\|i Hải
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Quảng cáo quyến rũ : Sự thật giật mình về lý do người ta phải mua bằng được sản phẩm của bạn! = Motivation in advertising: motives that make people buy

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