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Quảng cáo quyến rũ : Sự thật giật mình về lý do người ta phải mua bằng được sản phẩm của bạn! = Motivation in advertising: motives that make people buy

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Sách khai phá bí ẩn đằng sau những mẩu quảng cáo, bóc trần những nguyên do và cơ chế “quyến rũ” người tiêu dùng của quảng cáo nhằm mục đích xác định những tiêu chí làm nên một mẩu quảng cáo thành công cũng như làm thế nào để nó hiệu qu...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Martineau, Pierre
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Hà Nội Nxb. Thông tin và Truyền thông 2015
Pynciau:	Advertising,Quảng cáo Psychological aspects,Khía cạnh tâm lý
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Eitemau Tebyg

Life after the 30-second spot :
gan: Jaffe, Joseph
Cyhoeddwyd: (2005)

Quảng cáo quyến rũ
gan: Martineau, Pierre
Cyhoeddwyd: (2015)

Tâm lý học tuyên truyền quảng cáo /
gan: Nguyễn Hữu Thụ.
Cyhoeddwyd: (2005)

Tâm lý học tuyên truyền quảng cáo /
gan: Nguyễn Hữu Thụ.
Cyhoeddwyd: (2005)

Sát thủ quảng cáo : Khám phá "Vũ khí bí mật" của những bậc thầy thuyết phục bất khả chiến bại /
gan: Packard, Vance, 1914-1996.
Cyhoeddwyd: (2016)

Sự quyến rũ của thương hiệu =
gan: Weber, Daryl
Cyhoeddwyd: (2018)

Quảng cáo theo phong cách Ogilvy
gan: Ogilvy, David
Cyhoeddwyd: (2015)

101 + ý tưởng quảng cáo khôn ngoan
gan: Thu Hà
Cyhoeddwyd: (2012)

100 ý tưởng viết quảng cáo tuyệt hay :
gan: Maslen, Andy
Cyhoeddwyd: (2015)

1001 ý tưởng đột phá trong quảng cáo
gan: Dupont, Luc
Cyhoeddwyd: (2010)

100 ý tưởng viết quảng cáo tuyệt hay từ những công ty hàng đầu trên khắp thế giới
gan: Maslen, Andy
Cyhoeddwyd: (2011)

Advertising & promotion
gan: Hackley, Christopher E
Cyhoeddwyd: (2010)

Phân tích tác động của quảng cáo truyền hình đến ý định mua hàng của người dân thành phố Cần Thơ :
gan: Ngô, Thị Như Nguyệt
Cyhoeddwyd: (2018)

Phân tích tác động của các hình thức quảng cáo đến nhận thức nhãn hiệu trà đóng chai tại các thành phố ở Đồng bằng sông Cửu Long :
gan: Lê, Ngọc Diễm
Cyhoeddwyd: (2016)

Quảng cáo truyền hình trong kinh tế thị trường :
gan: Đào, Hữu Dũng
Cyhoeddwyd: (2004)

Luật quảng cáo
Cyhoeddwyd: (2012)

Nghề quảng cáo
gan: Suliagin, lu. A.
Cyhoeddwyd: (2004)

Quảng cáo facebook từ A đến Z
gan: Trung Đức
Cyhoeddwyd: (2015)

Mastering trading stress :
gan: Kiev, Ari
Cyhoeddwyd: (2008)

Buying trances :
gan: Vitale, Joe
Cyhoeddwyd: (2007)

Advertising & IMC :
gan: Moriarty, Sandra E.
Cyhoeddwyd: (2015)

Essentials of contemporary advertising
gan: Arens, William F.
Cyhoeddwyd: (2007)

Ogilvy on advertising
gan: Ogilvy, David
Cyhoeddwyd: (1983)

The end of advertising as we know it
gan: Zyman, Sergio
Cyhoeddwyd: (2002)

Beyond advertising :
gan: Wind, Yoram
Cyhoeddwyd: (2016)

Essentials of contemporary advertising
gan: Arens, William F.
Cyhoeddwyd: (2007)

Ý tưởng này là của chúng mình
gan: Huỳnh, Vĩnh Sơn
Cyhoeddwyd: (2016)

Ảnh hưởng của hoạt động chiêu thị đến mức độ tín nhiệm của khách hàng tại Tp. Cần Thơ đối với dòng thực phẩm chức năng của Công ty Cổ Phần Dược Hậu Giang :
gan: Lê, Thị Thanh Huyền
Cyhoeddwyd: (2018)

Tác động của các yếu tố chiêu thị đến giá trị thương hiệu Viettel Store tại thị trường thành phố Cần Thơ :
gan: Nguyễn, Tường Phát
Cyhoeddwyd: (2018)

Phút cuối nhẹ bước lên con đường mới
gan: Dresser, Norine
Cyhoeddwyd: (2012)

Ngôn ngữ quảng cáo =
gan: Luu, Trong Tuan
Cyhoeddwyd: (2011)

Before and after the death
gan: Doka, Kenneth J

Quảng cáo ở Việt Nam :
gan: Phi, Vân
Cyhoeddwyd: (2007)

Nghệ thuật viết quảng cáo :
gan: Schwab, Victor O.
Cyhoeddwyd: (2014)

Giáo trình tâm lý học quản lý
gan: Trần, Thị Minh Hằng
Cyhoeddwyd: (2011)

Power Genes :
gan: Craddock, Maggie
Cyhoeddwyd: (2011)

The geography of genius :
gan: Weiner, Eric
Cyhoeddwyd: (2016)

Handbook of bereavement :
Cyhoeddwyd: (1993)

Tổ chức sự kiện
gan: Lưu, Văn Nghiêm
Cyhoeddwyd: (2009)

Lên một kế hoạch quảng cáo theo pơhong cách Che Guevara
gan: Levinson, Jay Corad
Cyhoeddwyd: (2003)