Content to commerce : Engaging consumers across paid, owned, and earned channels
Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think li...
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| Format: | Buch |
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Hoboken
New Jersey Wiley
2013
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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