Content to commerce : Engaging consumers across paid, owned, and earned channels

Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think li...

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Detalles Bibliográficos
Autor principal: Savar, Avi
Formato: Libro
Lenguaje:Undetermined
Publicado: Hoboken New Jersey Wiley 2013
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