Content to commerce : Engaging consumers across paid, owned, and earned channels

Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think li...

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Hlavní autor: Savar, Avi
Médium: Kniha
Jazyk:Undetermined
Vydáno: Hoboken New Jersey Wiley 2013
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ