Content to commerce : Engaging consumers across paid, owned, and earned channels

Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think li...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Savar, Avi
التنسيق: كتاب
اللغة:Undetermined
منشور في: Hoboken New Jersey Wiley 2013
الموضوعات:
الوسوم: إضافة وسم
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ