Reinventing giants : How Chinese global competitor Haier has changed the way big companies transform

This book offers a compelling profile of the most ambitious of these emerging Chinese competitors, the Haier Corporation (the world's largest manufacturer of home appliances), and shares insights on how one organization has repeatedly reinvented its business model and corporate culture in an ef...

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Detalles Bibliográficos
Autor Principal: Fischer, Bill
Formato: Libro
Idioma:Undetermined
Publicado: San Francisco Jossey-Bass 2013
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