Social media management : Technologies and Strategies for Creating Business Value

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely mult...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Looy, Amy Van
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	London Springer 2016
Pynciau:	Truyền thông xã hội,Internet marketing,Social media,Tiếp thị Internet Tiếp thị,Marketing
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Social Media Management Technologies and Strategies for Creating Business Value

gan Looy, Amy Van
Cyhoeddwyd 2016

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Cael y testun llawn

Social media management : Technologies and Strategies for Creating Business Value

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