Social media management :

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Social media management : Technologies and Strategies for Creating Business Value

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This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely mult...

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Opis bibliograficzny
1. autor:	Looy, Amy Van
Format:	Książka
Język:	Undetermined
Wydane:	London Springer 2016
Hasła przedmiotowe:	Truyền thông xã hội,Internet marketing,Social media,Tiếp thị Internet Tiếp thị,Marketing
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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