Social media management : Technologies and Strategies for Creating Business Value

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely mult...

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Dades bibliogràfiques
Autor principal:	Looy, Amy Van
Format:	Llibre
Idioma:	Undetermined
Publicat:	London Springer 2016
Matèries:	Truyền thông xã hội,Internet marketing,Social media,Tiếp thị Internet Tiếp thị,Marketing
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Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Social Media Management Technologies and Strategies for Creating Business Value

per Looy, Amy Van
Publicat 2016

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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Social media management : Technologies and Strategies for Creating Business Value

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