Social media management : Technologies and Strategies for Creating Business Value
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely mult...
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| Format: | Book |
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London
Springer
2016
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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