Social media management : Technologies and Strategies for Creating Business Value

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely mult...

Täydet tiedot

Tallennettuna:
Bibliografiset tiedot
Päätekijä: Looy, Amy Van
Aineistotyyppi: Kirja
Kieli:Undetermined
Julkaistu: London Springer 2016
Aiheet:
Tagit: Lisää tagi
Ei tageja, Lisää ensimmäinen tagi!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ