Social media management : Technologies and Strategies for Creating Business Value

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely mult...

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Bibliografiska uppgifter
Huvudupphovsman: Looy, Amy Van
Materialtyp: Bok
Språk:Undetermined
Publicerad: London Springer 2016
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ