Marketing research
Presents marketing research through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style.
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| Autore principale: | |
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| Natura: | Libro |
| Lingua: | Undetermined |
| Pubblicazione: |
New Jersey
John Wiley and Sons
2005
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| Soggetti: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00806nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_212638 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.83 | ||
| 082 | |b M478 | ||
| 100 | |a McDaniel, Carl | ||
| 245 | 0 | |a Marketing research | |
| 245 | 0 | |c Carl McDaniel | |
| 260 | |a New Jersey | ||
| 260 | |b John Wiley and Sons | ||
| 260 | |c 2005 | ||
| 520 | |a Presents marketing research through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style. | ||
| 650 | |a Marketing research | ||
| 904 | |i Tuyến | ||
| 910 | |a Sách kèm đĩa có số AV.000625 | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||