Marketing research

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Marketing research

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Presents marketing research through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style.

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Dades bibliogràfiques
Autor principal:	McDaniel, Carl
Format:	Llibre
Idioma:	Undetermined
Publicat:	New Jersey John Wiley and Sons 2005
Matèries:	Marketing research
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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