Contemporary marketing research /
This book is divided into five parts: An introduction to market research; Creating a research design; Data acquisition; Data analysis; and Market research in action.
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| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, OH :
South-Western College,
1999.
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| Edition: | 4th ed. |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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