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Marketing : Principles and perspectives

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"Marketing: Principles and Perspectives, 5e" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only...

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書目詳細資料
主要作者:	Bearden, William O.
格式:	圖書
語言:	Undetermined
出版:	Boston McGraw-Hill/Irwin 2007
主題:	Marketing United states
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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