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Marketing : Principles and perspectives

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"Marketing: Principles and Perspectives, 5e" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only...

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Bibliografske podrobnosti
Glavni avtor:	Bearden, William O.
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Boston McGraw-Hill/Irwin 2007
Teme:	Marketing United states
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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