Essentials of marketing : A global-managerial approach

Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix...

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Detalles Bibliográficos
Autor principal: Perreault, William D.
Formato: Libro
Lenguaje:Undetermined
Publicado: Boston, MA. McGraw-Hill/Irwin 2006
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