Essentials of marketing a marketing strategy planning approach

This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can t...

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Bibliographic Details
Main Author: William, D. Perreault, Jr.
Other Authors: William D. Perreault; Jr.; Joseph P. Cannon; E. Jerome McCarthy
Language:Undetermined
English
Published: New York McGraw-Hill/Irwin 2010
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh