Essentials of marketing :

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Essentials of marketing : A global-managerial approach

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Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix...

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Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Perreault, William D.
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Boston, MA. McGraw-Hill/Irwin 2006
Pynciau:	Marketing
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Eitemau Tebyg

Essentials of marketing :
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Essentials of Marketing a Marketing Strategy Planning Approach (15 Edition)
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Marketing Game!: With Student CD-ROM /
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Applications in Basic Marketing 2004-2005: Clippings from the Popular Business Press /
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