Essentials of marketing : A global-managerial approach
Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix...
محفوظ في:
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| التنسيق: | كتاب |
| اللغة: | Undetermined |
| منشور في: |
Boston, MA.
McGraw-Hill/Irwin
2006
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إضافة وسم
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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