Basic marketing : A global-managerial approach

This work offers a thorough integration of the latest marketing themes, topics and examples, to focus on management decision-making in marketing, and provide integrated coverage of special topics such as technology, ethics, international perspectives, relationship marketing and services. This book d...

Fuld beskrivelse

Đã lưu trong:
Bibliografiske detaljer
Hovedforfatter: Perreault, William D.
Format: Bog
Sprog:Undetermined
Udgivet: Boston, Mass. McGraw-Hill 2005
Fag:
Tags: Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ