International marketing
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of internatio...
Wedi'i Gadw mewn:
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| Fformat: | Llyfr |
| Iaith: | Undetermined |
| Cyhoeddwyd: |
Boston
McGraw-Hill/Irwin
2005
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| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01268nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_213897 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.84 | ||
| 082 | |b C359 | ||
| 100 | |a Cateora, Philip R. | ||
| 245 | 0 | |a International marketing | |
| 245 | 0 | |c Philip R. Cateora, John L. Graham | |
| 260 | |a Boston | ||
| 260 | |b McGraw-Hill/Irwin | ||
| 260 | |c 2005 | ||
| 520 | |a Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. | ||
| 650 | |a Export marketing,International business enterprises,Tiếp thị xuất khẩu,Công ty kinh doanh quốc tế | ||
| 904 | |i Giang | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||