International marketing

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International marketing

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Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of internatio...

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Détails bibliographiques
Auteur principal:	Cateora, Philip R.
Format:	Livre
Langue:	Undetermined
Publié:	Boston McGraw-Hill/Irwin 2005
Sujets:	Export marketing,International business enterprises,Tiếp thị xuất khẩu,Công ty kinh doanh quốc tế
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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