Introduction to mass communication : Media literacy and culture

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass commu...

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Tác giả chính:	Baran, Stanley J.
Định dạng:	Sách
Ngôn ngữ:	Undetermined
Được phát hành:	Boston McGraw-Hill 2004
Những chủ đề:	Mass media,Mass media and culture,Media literacy,Phương tiện truyền thông đại chúng
Các nhãn:	Thêm thẻ Không có thẻ, Là người đầu tiên thẻ bản ghi này!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


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082			\|a 302.23
082			\|b B225/CD.2
100			\|a Baran, Stanley J.
245		0	\|a Introduction to mass communication :
245		0	\|b Media literacy and culture
245		0	\|c Stanley J. Baran
260			\|a Boston
260			\|b McGraw-Hill
260			\|c 2004
520			\|a This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
650			\|a Mass media,Mass media and culture,Media literacy,Phương tiện truyền thông đại chúng
904			\|i Qhieu
910			\|a Sách kèm CD số: AVA.000299, AVA.000298, AVA.000483, AVA.000484
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Introduction to mass communication : Media literacy and culture

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