Introduction to mass communication : Media literacy and culture

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass commu...

সম্পূর্ণ বিবরণ

সংরক্ষণ করুন:
গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Baran, Stanley J.
বিন্যাস: গ্রন্থ
ভাষা:Undetermined
প্রকাশিত: Boston McGraw-Hill 2004
বিষয়গুলি:
ট্যাগগুলো: ট্যাগ যুক্ত করুন
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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082 |b B225/CD.2 
100 |a Baran, Stanley J. 
245 0 |a Introduction to mass communication : 
245 0 |b Media literacy and culture 
245 0 |c Stanley J. Baran 
260 |a Boston 
260 |b McGraw-Hill 
260 |c 2004 
520 |a This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. 
650 |a Mass media,Mass media and culture,Media literacy,Phương tiện truyền thông đại chúng 
904 |i Qhieu 
910 |a Sách kèm CD số: AVA.000299, AVA.000298, AVA.000483, AVA.000484 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ