Introduction to mass communication : Media literacy and culture
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass commu...
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| 第一著者: | Baran, Stanley J. |
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| フォーマット: | 図書 |
| 言語: | Undetermined |
| 出版事項: |
Boston
McGraw-Hill
2004
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| 主題: | |
| タグ: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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