Gaining and sustaining competitive advantage

Dealing with competitive advantage in business, this work develops a framework that emphasizes the importance of understanding not only the threats and opportunities in a firm's competitive environment, but also the implications of firms' organizational strengths and weaknesses.

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Barney, Jay B.
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: New York Addison-Wesley Pub. Co. 1997
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