Gaining and sustaining competitive advantage

Dealing with competitive advantage in business, this work develops a framework that emphasizes the importance of understanding not only the threats and opportunities in a firm's competitive environment, but also the implications of firms' organizational strengths and weaknesses.

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Autor principal: Barney, Jay B.
Format: Llibre
Idioma:Undetermined
Publicat: New York Addison-Wesley Pub. Co. 1997
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ