Creating strategic leverage : Matching company strengths with market opportunities

Not only examines how to analyze industry structure and how to determine your company's competitive position within it, but also details how to use such analysis in order to gain the competitive edge by anticipating or changing the rules of the game--even changing the game itself. Provides clea...

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Detalhes bibliográficos
Autor principal: Lele, Milind M.
Formato: Livro
Idioma:Undetermined
Publicado em: New York J. Wiley 1992
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