Strategic management : Analysis and action

Integrates academic theory with business practices in strategic management. Illustrating concepts with examples from progressive global organizations, the text features application-oriented cases. It draws insight from business disciplines as well as disciplines from the social sciences.

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Bibliographic Details
Main Author: Hatten, Kenneth J.
Format: Book
Language:Undetermined
Published: Fairfax, Va. George Mason University 1987
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ
Description
Summary:Integrates academic theory with business practices in strategic management. Illustrating concepts with examples from progressive global organizations, the text features application-oriented cases. It draws insight from business disciplines as well as disciplines from the social sciences.