Strategic management : Analysis and action

Integrates academic theory with business practices in strategic management. Illustrating concepts with examples from progressive global organizations, the text features application-oriented cases. It draws insight from business disciplines as well as disciplines from the social sciences.

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Bibliografski detalji
Glavni autor: Hatten, Kenneth J.
Format: Knjiga
Jezik:Undetermined
Izdano: Fairfax, Va. George Mason University 1987
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Opis
Sažetak:Integrates academic theory with business practices in strategic management. Illustrating concepts with examples from progressive global organizations, the text features application-oriented cases. It draws insight from business disciplines as well as disciplines from the social sciences.