Strategic management : Analysis and action

Integrates academic theory with business practices in strategic management. Illustrating concepts with examples from progressive global organizations, the text features application-oriented cases. It draws insight from business disciplines as well as disciplines from the social sciences.

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Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Hatten, Kenneth J.
Μορφή: Βιβλίο
Γλώσσα:Undetermined
Έκδοση: Fairfax, Va. George Mason University 1987
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