Market driven strategy : Processes for creating value
Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundation for Day's new companion volume The Market Driven Organization, this seminal work remains a vital resource for a generation of managers strug...
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| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Kirja |
| Kieli: | Undetermined |
| Julkaistu: |
New York
Free Press
1999
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| Aiheet: | |
| Tagit: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01229nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_221722 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.802 | ||
| 082 | |b D273 | ||
| 100 | |a Day, George S. | ||
| 245 | 0 | |a Market driven strategy : | |
| 245 | 0 | |b Processes for creating value | |
| 245 | 0 | |c George S. Day | |
| 260 | |a New York | ||
| 260 | |b Free Press | ||
| 260 | |c 1999 | ||
| 520 | |a Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundation for Day's new companion volume The Market Driven Organization, this seminal work remains a vital resource for a generation of managers struggling to align their organizations to volatile markets. Contending that the rate of change in the market has clearly outstripped the speed at which a conventionally managed company can respond, Day makes a compelling case for first creating superior customer value, without which there can be no share-holder value. | ||
| 650 | |a Marketing,Strategic planning,Tiếp thị,Lập kế hoạch chiến lược | ||
| 650 | |x Management,Quản trị | ||
| 904 | |i Trúc | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||