Market driven strategy : Processes for creating value

Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundation for Day's new companion volume The Market Driven Organization, this seminal work remains a vital resource for a generation of managers strug...

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Bibliographic Details
Main Author: Day, George S.
Format: Book
Language:Undetermined
Published: New York Free Press 1999
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

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