Managing across borders : The transnational solution

The economic liberalization of Eastern Europe, the single European market and the rise of industrialization in Asia call for a fresh approach to international business. This book shows how to analyze the economic, social and political changes and to develop appropriate responses. The book analyzes t...

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Bibliographic Details
Main Author:	Bartlett, Christopher A.
Format:	Book
Language:	Undetermined
Published:	Boston, Mass. Harvard Business School Press 1989
Subjects:	International business enterprises,Doanh nghiệp kinh doanh quốc tế Management,Quản trị
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