Marketing : The core
Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and pack...
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| Hlavní autor: | |
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| Médium: | Kniha |
| Jazyk: | Undetermined |
| Vydáno: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
2013
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| Témata: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01313nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_225091 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.8 | ||
| 082 | |b K39 | ||
| 100 | |a Kerin, Roger A. | ||
| 245 | 0 | |a Marketing : | |
| 245 | 4 | |b The core | |
| 245 | 0 | |c Roger A. Kerin, Steven W. Hartley, William Rudelius. | |
| 260 | |a Hoboken, New Jersey | ||
| 260 | |b John Wiley & Sons, Inc. | ||
| 260 | |c 2013 | ||
| 520 | |a Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty – from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: The Core utilises a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. | ||
| 650 | |a Service industries,Các ngành dịch vụ | ||
| 650 | |x Marketing,Marketing | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||