Professional services marketing : How the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a mar...
Gardado en:
| Autor Principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Undetermined |
| Publicado: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
2013
|
| Những chủ đề: | |
| Các nhãn: |
Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|