Professional services marketing : How the best firms build premier brands, thriving lead generation engines, and cultures of business development success

Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a mar...

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Detalhes bibliográficos
Autor principal: Schultz, Mike
Formato: Livro
Idioma:Undetermined
Publicado em: Hoboken, New Jersey John Wiley & Sons, Inc. 2013
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