HBR's 10 must reads on strategic marketing

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center...

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格式: 图书
语言:Undetermined
出版: Boston, Mass. Harvard Business School Publications 2013
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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总结:If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business.