HBR's 10 must reads on strategic marketing
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center...
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| Format: | Livre |
|---|---|
| Langue: | Undetermined |
| Publié: |
Boston, Mass.
Harvard Business School Publications
2013
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 00856nam a2200181Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_225129 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.802 | ||
| 082 | |b H339 | ||
| 245 | 0 | |a HBR's 10 must reads on strategic marketing | |
| 245 | 0 | |c Edited by Robert J. Dolan. | |
| 260 | |a Boston, Mass. | ||
| 260 | |b Harvard Business School Publications | ||
| 260 | |c 2013 | ||
| 520 | |a If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business. | ||
| 650 | |a Tiếp thị,Marketing | ||
| 650 | |x Quản lý,Management | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||