Quản trị thương hiệu : Tài liệu hướng dẫn học tập

Nội dung sách giới thiệu tổng quan về thương hiệu, định vị thương hiệu, kiến trúc thương hiệu, giá trị thương thiệu, bảo hộ thương hiệu, phát triển và khai thác thương hiệu.

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Bibliographic Details
Main Author:	Hồ, Lê Thu Trang
Format:	Book
Language:	Undetermined
Published:	Cần Thơ Nxb. Đại học Cần Thơ 2013
Subjects:	Industrial management,Brand name products,Quản trị công nghiệp,Quản trị sản phẩm,Nhãn hiệu hàng hóa,Product management
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Quản trị thương hiệu : Tài liệu hướng dẫn học tập

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